Girls Make Your Move
Girls Make Your Move is about inspiring, energising and empowering young women to be more active.
Why girls? Research shows that when young women exercise they do so at a lower level of intensity and have higher amounts of sedentary time than young men. Additionally, young women face a number of additional barriers - girls don't want to be judged or ridiculed, and they can be self-conscious about how they might look when exercising.
The 'Girls Make Your Move' campaign has been inspired by Sport England's successful 'This Girl Can' initiative which has already encouraged nearly 3 million women to be more active.