Girls Make Your Move is about inspiring, energising and empowering young women to be more active.
Why girls? Research shows that when young women exercise they do so at a lower level of intensity and have higher amounts of sedentary time than young men. Additionally, young women face a number of additional barriers - girls don't want to be judged or ridiculed, and they can be self-conscious about how they might look when exercising.
The 'Girls Make Your Move' campaign has been inspired by Sport England's successful 'This Girl Can' initiative which has already encouraged nearly 3 million women to be more active.